the 9th semester

Why Bros Need to Start Icing Bros Again

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A few summers ago a bored genius frat bro invented icing.

top 20

20 People Who Definitely Need to Be ‘Iced’

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As much as we love Bros Icing Bros and being partially credited for exposing the game to a larger, mainstream audience, the law of diminishing marginal utility essentially dictates that the glossy veneer and "gee-whiz" fascination over this new drinking-game phenomenon will not be around forever.

smirnoff ice

UPDATED: The New York Times Gives Credit to BroBible Brommunity Post as Originator of Bros Icing Bro

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 A story in Wednesday's Business section of the New York Times confirms what we've suspected all along: this BroBible.