So today the Brooklyn Nets unveiled their logos, making the move across New York Harbor official. Sorry, Chris Christie. Every basketball blog on the planet is reporting how part-owner Jay-Z even designed the logo for the franchise re-branding, which is now on threaded on hats and t-shirts in the NBA store. It's very, very simple: A black and white shield with a "B" on a basketball and "NETS" in the shield. Maybe it's just because I miss the loud, glossy NBA logos of the mid-90s (old Denver Nuggets/Seattle Supersonics/Charlotte Hornets/ logos, anyone?), but holy hell I think it's boring.
This might be the one time in my life I'm failing to see Jay-Z's artistic vision here. In a statement, he said "The Brooklyn Nets logos are another step we've made to usher the organization into a new era. The boldness of the designs demonstrate the confidence we have in our new direction. Along with our move to Brooklyn and a state-of-the-art arena, the new colors and logos are examples of our commitment to update and refine all aspects of the team." What, exactly, is so bold and visionary about this? With all due respect, it looks more like a logo caricature of an ABA uniform from the 1950s than a truly unique and cool throwback.
The snoozefest continues over on YouTube with the BK hype video the Nets also dropped. Titled "Hello Brooklyn," it's basically a regurgitation of the "How to Make It In America" opening sequence. I guess I don't understand why they didn't just go big and use a Hova's song to welcome the Nets to New York's largest borough. "Hello Brooklyn 2.0." would have worked. Or something cool, like this:
Anyway, NBA basketball in Brooklyn. Yay. Exciting... I guess?