Executive 1: Hey guys. We’ve got the greatest sporting event the world has ever known. We have a captive audience of over one billion people. But we need something to push it over the top
Executive 2: A theme song?
Executive 1: Well yes, we do one every time. But this one needs to be modern. And with it.
Executive 2: The kids today love Electronic Dance Music. I’ll see if I can find an Electronic Dance Music person.
Executive 1: Okay. But we need to pair him with a non-threatening black man.
Executive 2: Wyclef’s free.
Executive 1: Perfect.
I want more like this!
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