Against all odds, Pawngo's decision to drop thousands of Butterfinger bars in Boston to mock Wes Welker's crucial Super Bowl drop mightily pissed off Patriots fans. Beantowners banded together to rage against the Denver-based online pawn shop through social media. So much so that company CEO Todd Hills issued an apology for the stunt.
"As a die-hard sports fan, I would like to sincerely apologize for a misguided and misdirected stunt that we did yesterday in Boston,"Hills wrote Wednesday. "In delivering a pile of Butterfinger bars to Copley Square in Boston, and a sign referencing Wes Welker, we were making a lighthearted gesture following Sunday’s hard fought game. We thought that Boston fans would get a laugh out of it. But, for many great Boston sports fans, it was taken offensively. Please accept my most sincere apologies.
"We got caught up in the moment, reacting to a suggestion that we thought would be funny, but we were wrong, and on behalf of everyone involved with Pawngo, I apologize."
Butterfinger also rushed out to make it clear they had nothing to do with the lame prank, tweeting, "BTW Butterfinger had NOTHING to do w/ Boston stunt after the big game. A company bought our bars (like 7,200) & used 'em w/out our knowledge."
There you go, Boston. You needed a victory and, dammit, you sure got one.
[H/T: Eye On Football]