Tiger Woods and some other golfers will compete for the U.S. Open title this week. Nike, being the smart brand they are, decided to release a new commercial in advance of the event featuring Woods juxtaposed with other sports.
The tag line: “For the athlete in every golfer” will surely ruffle some feathers on both sides of the “are golfers really athletes” debate.
Well played, Nike. Well played indeed.
[H/T: Eye on Golf]