The thing about having a job that requires spending the entire day sifting through the internet is that you quickly learn to hate the internet. Not what it stands for (the free, quick and and easy flow of communication information, and entertainment is pretty damn spectacular), but what has happened as companies and people tirelessly exploit the medium for personal and monetary gain (sup). And how it's become this whole other thing--seemingly important when you spend every moment absorbed in it, but in reality a very small and limited component of the human experience.
Anyway, the point I'm trying to make is that just like any other major event nowadays, a good crop of people will spend the big game not so much watching the screen as they will be their twitter feeds. Not saying that anyone who does this is evil or anything--especially given that the purpose of "second screens" are generally to provide enhanced experiences--but it increasingly seems to rarely ever work like that.
So, if you're looking forward to the Super Bowl so you can experience it as a secondary source, please consult this word cloud, which will be updating every five minutes to reflect the hottest terms and trends that everyone is talking about, using information extracted from twitter, facebook, blogs, and other places. Cause you know--without stuff like this, how could any of us possibly stay "culturally relevant?"