The NBA's Board of Governors has approved the usage of jersey advertisements in the form of small patches, beginning in the 2013-2014 season. While this sponsorshippy, sell-out smelling, get money-get paid route seemed to be inevitable for pro sports, its cementation in reality may mark some sort of official moment where American Sports is no longer Pure and Wholesome. And Pure.
"(Stern) said the league is looking to add possibly $100 million in revenue by permitting small advertising patches on uniforms starting in the 2013-14 season.
"The view is, that the teams would need a significant time; one, to sell the patch; and number two, for Adidas to manufacture the uniforms, because the patch that would be on the players' uniforms would also appear on the jerseys at retail," said Deputy Commissioner Adam Silver, who is handling the uniform change.
A post outlining who should sponsor what team may or may not be appearing on this site in the near future. As for Knicks fans and Cablevision subscribers...we'll lets just say the likely sponsorship is a match made in hell.