Like what Real Sociedad is doing.
The team said Thursday it will honor its fans by putting the names of club members on players' jerseys instead of a sponsor.
Sociedad calls the fan-appreciation initiative ''We carry you on our shirts.''
The names of club members are chosen at random. A group of 22 already were picked for a television commercial, and the names of another 22 were chosen to appear on the fronts of the jerseys for Thursday's Spanish league game against visiting Sevilla.
Is this a desperate ploy from a ninth-place team or the wave of the future? Or both?
[H/T: Associated Press]