According to an article by the Louisville Courier-Journal, both schools use software that automatically screens for hundreds of words, sending an email alert to coaches whenever players use a word that could “embarrass the student, the university or tarnish their images” in any way.
The lists themselves are hilarious in their own ways. Kentucky, which uses the software for every one of its more than 500 athletes, flags over 400 words—370 of which are prominent agents' names. (Definitely not worried about any improper interactions there, eh Kentucky?)
Here are a few other words Kentucky bans:
Meanwhile, Louisville, which uses the software for all the major teams save men's basketball and football, is more imaginative in its list of banned names. It includes the terms “Harry buffalo” and “Meister Brau,” both of which I had to Google for some context. (“Harry Buffalo”: Local sports bar. “Meister Brau”: A beer even I had never heard of.)
First of all, “Mr. Brownstone” has not seriously been used as a euphemism for heroin since maybe 1987, when the Guns n' Roses song was released. I really don't think you're in trouble there, Louisville. Also, what if an athlete wants to talk about his American History paper on early important Revolutionary figures? What codename should he use for Sam Adams then?