According to a report in The Wall Street Journal, the NFL is looking to expand its slate of Thursday night games. In the process, it's planning on opening up the bidding to some non-traditional possibilities.
Potential buyers of the games would likely be national cable sports networks. But league officials have also considered selling the Thursday night package to a nontraditional media partner, including online players like Netflix Inc. or Google Inc., the person said.
Before you say that's crazy, the NFL once partnered with a satellite TV company back when it wasn't very big. Sunday Ticket worked out pretty well.