Jeffrey Loria, rich person and possibly the greatest con-man in all of history, took out a full-page ad in three different Florida newspapers yesterday in order to explain why he decided to go all Voltorb on his baseball team this winter. (if you don't recall, the Marlins traded away basically everybody for a bunch of minor leaguers.) 

After somewhat criticizing everyone for calling him a terrible person, Loria urged fans to stay with the team. Personally, I feel like this brings up a really interesting question--do you treat sports ownership as strictly a business, or as a luxury item? Not going to go into ranty oblivion here, but if a billionaire buys a yacht does he NOT try to pimp out that yacht to it's fullest potential?  

We've included a portion of the letter below:

LETTER TO OUR FANS:

        It's no secret that last season was not our best -- actually it was one of our worst. In large part, our performance on the field stunk and something needed to be done. As a result of some bold moves, many grabbed hold of our tough yet necessary decision only to unleash a vicious cycle of negativity. As the owner of the ballclub, the buck stops with me and I take my share of the blame where it's due. However, many of the things being said about us are simply not true. I've sat by quietly and allowed this to continue. Now it's time for me to respond to our most important constituents, the fans who love the game of baseball.

 

        THE ROSTER

        Losing is unacceptable to me. It's incumbant upon us to take swift action and make bold moves when there are glaring problems. The controversial trade we made with the Toronto Blue Jays was approved by Commissioner Bud Selig and has been almost universally celebrated by baseball experts outside of Miami for its value. We hope, with an open mind, our community can reflect on the fact that we had one of the worst records in baseball. Acquiring high-profile players just didn't work, and nearly everyone on our team underperformed as compared to their career numbers. Our plan for the year ahead is to leverage our young talent and create a homegrown roster of long-term players who can win. In fact, objective experts have credited us with going from the 28th ranked Minor League system in baseball to the 5th best during this period. Of the Top 100 Minor Leaguers rated by MLB Network, we have six -- tied for the most of any team in the league. We'll evaluate this roster and possibly bring in additional talent based on our assessment of what we need. The very same naysayers who are currently skeptical once attacked us for bringing Pudge Rodriguez to the Marlins in 2003. More than any other, that move contributed to our World Series Championship.

 

      THE BALLPARK

      The ballpark issue has been repeatedly reported incorrectly and there are some very negative accustations being thrown around. It ain't true, folks. Those who have attacked us are entitled to their own opinions, but not their own facts. The majority of public funding came from hotel taxes, the burden of which is incurred by tourists who are visiting our city, NOT the resident taxpayers. The Marlins organization also agreed to contribute $161.2 million toward the ballpark, plus the cost of the garage complex. In addition, the Marlins receive no operating subsidy from local government funding. The ballpark required that all debt service is paid by existing revenue. Furthermore, many are attacking the County's method of financing for its contribution, but the Marlins had nothing at all to do with that. The fact is, with your help, we built Marlins Park, a crown jewel in our beautiful Miami skyline, which has won over twenty design and architecture awards and will help make us a premiere ballclub moving forward.

For the rest (dealing with "Finances and Communications), visit the Miami Herald.

In conclusion, money. 

[H/T: Sports Grid]