This afternoon EA Sports released the very first commercial for Madden 25. Finally, the origins of BEAST MODE have been revealed. It involves Marshawn Lynch screaming "That’s that beast-mode right there!" while his younger self gets chased by a bear through flaming tires. Exactly how I envisioned it.
Seriously, though, what an awesome commercial. I can't believe the Madden franchise is 25 years old. Drops 8/27. Is it football season yet?