It seems like forever ago when we all banded together to hate LeBron James because of the decision. We subsequently picked apart everything he did with his life, and we scorched him with receding hairline zingers at every turn. (Goddammit, I miss those days.) But now LeBron has multiple rings and we've found better places to misplace our hate (e.g. Justin Bieber). In his latest, humanizing commercial for Nike, LeBron takes on a Rocky Balboa-esque entourage of children while he rides his bike to go and train and he actually gets scored on in a game of pick-up basketball because Nike wants us to believe that LeBron is just a slob like one of us; just a stranger on the bus trying to make his way home.
Oh yeah, I just went full Osborne on your asses.