JJ Ragan is a pro golfer, which makes what happens here particularly embarrassing. He and some of his PGA Tour friends were filming a promo for all the great things Canada has to offer. All he had to do hit a shot over a very short stone wall.
But he, like a guy after a night of heavy drinking, failed to get it up, resulting in the perfect blend of injury and insult.
[H/T: Canadian Tour TV]