Roc Nation, an entertainment company founded by Shawn Carter, also known as Jay-Z, will announce on Tuesday that it is getting into the sports representation business through a partnership with Creative Artists Agency (CAA).
The company, which will be known as Roc Nation Sports, has signed its first client, the New York Yankees' Robinson Cano. Cano, who has left agent Scott Boras, is in the final year of a six-year, $57 million deal with the team.
“At this point in my career, I am ready to take a more active role in my endeavors on and off the field,” Cano said, in a statement. “I am confident that the pairing of Roc Nation Sports and CAA Sports will be essential in helping me accomplish my short and long-term goals. I am making this important decision now so I can keep my focus on helping the Yankees succeed in 2013, while minimizing any distractions for me and my teammates.”
Jay-Z has been trying to put his fingerprints all over the sporting world for a long time. He owns a negligible part of the Brooklyn Nets and a New York City sports bar that’s frequented by athletes with deep pockets.
The rapper intends to be certified agent in both football and basketball.
Then, he’ll probably run for president.