I don't think this guy likes ESPN. He LOVES ESPN!
This unidentified gentleman decided it was a prudent life decision to get "ESPN" emblazoned on his face. He didn't lose a bet and is not the marketing director for ESPN, he allegedly did it so he could be on SportsCenter. There's got to be easier ways to make ESPN, like put up a fun sign during College GameDay or have an affair with Bobby Petrino. I guess it's possible it could have been worse, it's not like the moron got a HGTV tat across his chest.