Gold on so many levels.
If you've ever been around somebody who enjoys wearing $200+ headphones around their neck, you'll know that they like nothing more than knowing a band that nobody else knows yet. By now, the whole thing has become an pretty involved art form.
Knowing this, Jimmy Kimmel's people went to Coachella (the default music festival of people who are culturally in tune), and asked attendees if they were excited to see certain bands. Except that with the exception of Two Door Cinema Club, none of the bands in question actually exist.
Get the fuck out my pool.