We should all stop for one second and just take a breath. As far as media consumers go, the current landscape encourages HUGE overreaction. Daft Punk announced a new album this spring and after MONTHS of hype, on the day of it’s release we were convinced that all of a sudden we’re all saved from musical stagnancy. What emerged was a pleasant album, made by two Frenchmen who create robots that didn’t contain a shred of what people were looking for, and instead payed homage to simplicity and the roots of their music in live instrumentation. A similar frenzy came in the weeks leading up to Kanye West’s release of Yeezus, and when we thought all was said in done, Jay-Z set the wheels of his master plan in motion during the NBA Playoffs with his now legendary Samsung commercial.
I had said in the opening to my interview with Pusha T that Jay-Z is the “Mike Jordan of Recording” - when MJ was taking his victory lap with the Wizards. From my perspective, the Magna Carta Holy Grail album was simply Jigga flexing his muscles within corporate America and making the statement that the world is simply Sean Carter’s oyster of opportunity. The man found a way to sell a million records before the album even hit the market and simultaneously provided his fans with free music. He did a performance art piece at The Pace Gallery performing Picasso Baby unhinged for 6 hours and sold out TWO nights at Yankee Stadium with Justin Timberlake.
Big picture: he may have completed the most successful marketing of an album we've ever seen, with this stadium tour tying into his Suit & Tie collab with JT and Timberlakes upcoming part 2 album release. And all the while, he even found a way to prove how many people on the planet have no idea who Rick Rubin is.
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