Tim Berg's new project, which has gotten mixed reviews to say the least, finally has some visuals. Avicii is at a pretty fascinating stage of his career (post-Levels, and being the catalyst for the whole EDM craze, his whole career has been pretty damn fascinating), and this video does a nice job reflecting that. Interesting contrast with the old-world country-esque scenery in the beginning, you could easily make the argument that this is supposed to represent Berg himself--feeling lost an out of place, woth barometer of cutlure target now plastered on his back.
It's very heavy on the advertising (see: RALPH LAUREN and XPERIA), but can't so much fault Avicii for following the business, man approach. Seems to be making it work.