Did you ever have a slice of bacon that tasted like a shoe?
This might be just like that experience. Reebok is now making bacon.
Sourced by U.S. Wellness Meats, the bacon was distributed to participants in the Reebok CrossFit Games as the meat fits with many of their Paleo diets. There are no nitrates, sweeteners, or MSG, and the slabs are left uncured.
Reebok bacon probably won’t be available in stores. Unless this all blows up on the web. If so, Reebok will start slaughtering another animal besides cows for shoes.
[via Cool Material]