This year’s Super Bowl commercials were more disappointing that everyone’s favorite Papa John’s franchisee. The food and booze industry held up their end of the deal for the most part though. I ranked all 18 spots from worst to first, so take another look, and see if you agree.
18. SodaStream – Sorry Coke and Pepsi
It doesn’t matter that the commercial features sexy-ass Scarlett Johansson. You automatically lose. if you mention “go viral.”
17. Bud Light Platinum – Zedd
Bud Light Platinum is all about perceived lifestyle which is tough to pitch. They continued the EDM connection but again the spot did nothing for anyone.
16. Cheerios – Gracie
This campaign has been going on for almost a year now. It was inspiring at first, but it’s only value lies in its controversy.
15. Chobani – Bear
A bear acting like a bull in a china shop was a funny concept, but the spot didn’t produce any laughs.
14. Butterfinger – Cups
The final line gave a chuckle, but overall it was mediocre at beast.
13. Labatt Blue – Undomesticated Snowboarding
Who doesn’t want to watch a bear snowboarding?
12. Heinz – Hum
We all know to tap the 57, but we universally still hit the bottom. Plus, fart joke.
11. Bud Light – Cool Twist
The commercial brought very little to the table, but having the spot be the world premier for a new Afrojack track earns BL bonus points.
10. Coke – Going All the Way
Rudy meets the Little Giants was solid, but it was a missed opportunity for funny little kid shit talking.
9. M&Ms – Delivery
Russian(?) mobsters and our own imagination carried this higher than the script should have let it.
8. Doritos – Time Machine
Solid entry from in Doritos “Crash the Super Bowl” contest. “Jimmy? You’re so old!”
7. Bud Light – Up for Whatever
Awesome commercial, but too long. So long that Minka Kelly didn’t even make it to air. The final situational explanation was outstanding though.
6. Doritos – Cowboy Kid
Most people probably tuned out by the time this aired, but it reminded me of how I used to ride my dogs as a little kid.
5. Coke – It’s Beautiful
Coke pissed off all the racists who want to remind everyone that we speak American. I loved it.
4. Budweiser – Puppy Love
Another amazing commercial that would have been missed had everyone not already seen it a dozen times last week.
3. Wonderful Pistachios – Stephen Colbert
Pistachios usually plucks YouTubers but this time they went with major star power, and Stephen Colbert paid off big time.
2. Dannon Oikos – The Spill
The commercial could have ended at the lustful look after the “accidental” lap drop and been a big winner. Then it got even better.
1. Budweiser – A Heroes Welcome
Everyone knew this commercial was coming, and it still got dusty in the room. That’s power.
I want more like this!
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