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Pepsi gives their bottle an odd makeover

By / 03.25.13

Pepsi is redesigning their bottle in an effort to create “a more stimulating, tactile interaction with the bottle.” Who knows if that will work or not, but it certainly looks stupid.



I don’t need an ergonomic grip in order to hold a bottle nor does the shape in any way effect my enjoyment. I’ve never once considered the interaction I was having with soda beyond how quickly the liquid level was falling. Maybe that’s my mistake. I could be missing out on a mind-blowing soda experience. I guess I’ll have to wait and see.

The new Pepsi 16oz and 20oz bottles hit shelves next month. Tell your friends, and prepare to switch sides in the Cola Wars. You don’t want to be the one left holding the Coke when this new icon hits the streets.

Pepsi Redesigns Bottle [BrandEating]

TAGSCokecola warsnew pepsi bottlePepsipepsi bottleredesign
Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. He's currently pretending people care about his new drunken venture, Boozist.

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