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SweetWater Happy Ending is a beer with an explosive finish

By 01.25.13

Beer commercials try to imply that you’ll have a great time drinking, but they’re often limited by FCC censors. YouTube isn’t quite so strict, and SweetWater is capitalizing on that in their new video for Happy Ending Imperial Stout.

You could probably guess where this ad was going even before hitting play. If not, you must have expected it once Nick Nock described the beer as “pumpin’ at 9%.” That doesn’t make it any less satisfying when you finally get the big payoff. This is probably the second most innuendo filled drink behind only Ron de Jeremy rum.



This Happy Ending Will Put A Smile On Your Face [BeerStreetJournal]

Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. He's currently pretending people care about his new drunken venture, Boozist.
TAGSadBeerbeer commercialbrewerycommercialCraft Beerhappy endinghappy ending beer adInnuendo!sweetwater

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