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Southern Comfort leads to hair salon karate

By 08.19.13

Southern Comfort’s “Whatever’s Comfortable” ad campaign has been awkwardly delightful. It began with a fat guy with an epic ‘stache strolling down the beach in a Speedo and continues with a karate demonstration in a hair salon.

We’ve all done a little karate in our day, but it’s usually in the privacy of our own home right after watching 3 Ninjas. It takes a man truly comfortable in his skin to put on an Uncle Ricoesque exhibition in a ladies’ hair salon. That’s what Southern Comfort is all about these days. Do what makes you happy regardless of what someone else thinks. It’s the non-obnoxious version of YOLO.

Here is the first ad in the 2nd set of Southern Comfort “Whatever’s Comfortable” commercials. I hope you like shampoo.

Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. He's currently pretending people care about his new drunken venture, Boozist.
TAGScommercialkarateSouthern ComfortWhatevers Comfortable

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