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SoCo’s new “Whatever’s Comfortable” campaign is dead sexy

By / 08.15.12

Booze companies are some of the biggest proponents of “sex sells,” and this is easily the sexiest ad you’ll see all month.

If you ask women to lie about the first thing they look for in a guy, confidence is always number one. Confidence is sexy. Southern Comfort’s new campaign, “Whatever’s Comfortable,” is about exactly that. What else could allow a fat mustachioed man to stroll down the beach in Europe’s finest swimwear and pedo glasses? I think the top two commenters nailed it:

I only recently discovered the joys of SoCo on the rocks. If you’ve only had it in a shot with lime or mixed with cola, give it a try. Just don’t do it while wearing a Speedo, please. I beg you.

TAGScommercialsex sellsSoCoSouthern ComfortWhatever's Comfortable adsWhatevers Comfortable
Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. When not passing off drinking as research, he can typically be found in parks trying to trick people into believing he's funny. Follow him on Facebook.

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