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Schlafly Beer mocks big brewers with parody ad

By 04.02.13

For years it’s been craft beer drinkers who have mocked big brewers like Bud, Miller, and Coors. Schlafly Beer, some of St. Louis’ finest, has decided to join in on the action.

While it may not have been the first instance of a craft brewery mocking big beer, the Breckenridge Brewery commercials are the ones that really stand out to me. They were straightforward and made fun of the ridiculous marketing tactics of massive breweries. Schlafly Beer’s parody follows the same concept, unfortunately recycling most of the same jokes. They did it in stellar fashion though and took it to a whole new level with the 21st and Locust website. Plus, they get major brownie points for selling the bottles used in the ad to raise money for charity.

Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. He's currently pretending people care about his new drunken venture, Boozist.
TAGSadcommercialCraft Beercraft vs craftymacro beerParodySchlaf lyteSchlafly Beer

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