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Red Stripe hacks a corner store and gets customers jammin’

By 11.29.12

I’m just about done with hidden camera reaction videos, but I have to give it up to Red Stripe. This is pretty creative.

It’s no secret that I’m a sucker for marketing that extends beyond just telling me your beer is good. Turning a party store into an actual party is a damn good start. Something about getting the broom and dustpan involved like it was a mini version of Stomp (the broadway show, not the yard) made me smile, and the old guy’s head wave at 1:34 finished the sale. I’m going out and buying a case of Red Stripe tonight, getting responsibly drunk, and then using the bottles as budget horns. Hooray beer!

Disclaimer: This still doesn’t top the list of my favorite beer commercials. That honor goes to Big Word.

Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. He's currently pretending people care about his new drunken venture, Boozist.
TAGScommercialhackhooray beerliquor store plays musicred stripestore hack

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