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Point Brewery’s ‘2012 Black Ale’ might be the end of the world

By 05.17.12

Beer commercials are usually either party scenes or diatribes touting the quality of the ingredients and process. Point Brewery took a different approach with this high production value end of the world scene for their Black Ale. I live in Chicago, which is being overrun by protesters for the NATO conference, so this hits close to home. If only people were tossing around beers instead of throwing shit balloons at others.

Point teased the epic ad all day yesterday on their Facebook page, so if you’re into that sort of thing, go check them out.

Thousands of years ago the ancient Mayans of Central America developed a “Long-Count” round calendar that ends ominously on December 21, 2012. Some predict this symbolizes the end of time as we know it. Inspired by this mystery, we offer Point 2012 Black Ale to help contemplate this ‘end of time’ or perhaps a ‘new beginning.’ Dark rich roasty and complex, Point 2012 Black Ale is hand-crafted with Pale, Munich, and Roasted Malts with Cluster, Saaz, and Cascade hops for the robust flavor and finish. Enjoy — while there’s still time.

Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. He's currently pretending people care about his new drunken venture, Boozist.
TAGS2012 black ale2012 Black Ale ad2012 Black Ale commercialcommercialNATOpoint breweryPoint Brewery adPoint Brewery commercialthe end or the beginning

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