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Newcastle’s ‘No Bollocks’ campaign is winning the beer wars

By / 04.13.12

Stella Artois


Newcastle and Stella Artois are in an advertising battle, and Newcastle is most certainly winning. The new campaign, called “No Bollocks,” means exactly what you think it does. They are calling out the competition for talking everything but beer.

You’ve undoubtedly seen Stella’s chalice either in a commercial or at a bar. They claim it’s the only way to properly enjoy their beer. While many agree that the glass is an important aspect of drinking, New Castle seems to think Stella is taking things too far. That and they probably just want to make fun of their competitor.

That’s right folks, it’s just a glass. Yes, the shape has an effect because a huge part of taste comes from smell, but there is no perfect glass. That’s the sort of thing that the new “No Bollocks” campaign promises to tell you. It reminds me quite a bit of Breckenridge Brewery mocking it’s competitors’ marketing ploys.

“With this campaign we are going to be very honest with our consumers. Our guys know it when they are marketed to, so we believe it’s time for a beer brand to give it to them straight, just like their best mates would do,” said Charles van Es, brand director, Newcastle Brown Ale. “The people of Newcastle, England – Geordies – don’t take themselves too seriously, love a good joke, and most importantly, they tell it like it is. Our ads celebrate these traits by using a no-nonsense approach, where we are not over-promising anything.”

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TAGSChaliceGlassNewcastleNewcastle Brown Ale adsNo BollocksNo Bollocks adsStella Artois
Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. He's currently pretending people care about his new drunken venture, Boozist.

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