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New Castle calls BS on ‘hand-crafted’ movement

By 03.26.13

New Castle’s “No Bollocks” campaign is perfect for those of you sick of the over-marketing of beer. So much of the advertising has turned into meaningless buzzwords like “hand-crafted” that it’s refreshing to see a brand mock the industry. “Hand-crafted” means as much in brewing as “all-natural” does in food labeling. Sure, at a smaller brewery things are more closely monitored and there approach is likely more hands-on, but I don’t see Johnny Brewer stirring his whirlpool these days.

Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. He's currently pretending people care about his new drunken venture, Boozist.
TAGSAdvertisingBeerhand-craftedMarketingnew castleNo Bollocks

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