Bring Back Hip Hop: A Video Plea
Guyism Speed Round for February 7

Maker’s Mark tells you why they are so awesome

By / 02.07.13

Alcohol brands aren’t shy about telling you how great they are, but given that Maker’s Mark is everyone’s level 2 whiskey, you’ll be interested to hear just what makes them special.

This video all well and good, but it’s also a little misleading. For those not familiar with the regulations surrounding bourbon, which I’d say is a majority of the people who drink it, a bourbon mash bill must be comprised of 51% corn. Yes, Maker’s uses red wheat as opposed to rye, but we’re talking about 16% wheat here. It does make a noticeable difference though. The lack of heat and bite due to rye is why Maker’s is nearly everyone’s next go-to whiskey once they graduate from Jack/Jim.

It’s also a bit disingenuous to brag about using new American oak barrels. Aging in new oak barrels is legal requirement to be called bourbon. It’s not as if that sets them apart in any way. And while I don’t believe the trees must be chopped down in the U.S., I can’t think of a single brand that doesn’t use American oak.

This isn’t meant to denigrate Maker’s Mark. I love the stuff. I wanted to show all of you what’s going into that bottle of bourbon on your shelf but also didn’t want you to get busted for spouting misrepresented knowledge next time you’re drunk at the bar.


TAGSbest whiskiesbourbonmaker's markred waxthe four w'swhiskeywhisky
Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. When not passing off drinking as research, he can typically be found in parks trying to trick people into believing he's funny. Follow him on Facebook.

I want more like this!

Follow us on Facebook and get the latest before everyone else.

MORE STORIES FROM OUR FRIENDS:

Join The Discussion


Comments are closed.

Sign Up