Good guys Anheuser-Busch will send 44,000 cases of emergency drinking water to residents and the relief workers affected by Hurricane Sandy. It’s an impressive move for a brand most well know for getting people hammered.
I may just be an idiot, but I had no idea that A-B has been offering aid after natural disasters for for over 100 years. Not to downgrade other companies who support relief efforts though sales in which 20% of the proceeds go to Red Cross, but this far outweighs those efforts. A-B utilized what they already do best, putting liquid in cans, and used it for the greater good.
“Relief workers and people in the region are in need of safe, clean drinking water, and Anheuser-Busch is in a unique position to produce and ship large quantities of emergency drinking water,” said Peter Kraemer, vice president of Supply for Anheuser-Busch. “Our local distributors help identify those communities most in need, and work with relief organizations such as the American Red Cross to make sure the water gets where it’s needed.”
The Anheuser-Busch Foundation also announced a $100,000 donation to the American Red Cross to assist in on-the-ground support for disaster relief workers and victims of Hurricane Sandy.
“The devastation left by Hurricane Sandy is significant, and we hope our donation will bring some relief to those impacted by the storm, especially those hardest hit in New Jersey and New York,” said Margarita Flores, vice president of Community Affairs at Anheuser-Busch.
I want more like this!
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