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Get ready for cranberry margaritas from Bud Light

By / 09.11.13

Look out yeast infections, Bud Light is making a cranberry beer. “Cran-Brrr-Rita” is a new seasonal coming to Anheuser Busch’s line of flavored malt beverages.

Anheuser-Busch

Anheuser-Busch


Starting this November you’ll be able to drink pre-made cranberry margaritas with a splash of Bud Light Lime. It’s just what that doctor ordered for your Thanksgiving feast. They will be available in 12-packs of 8-oz cans. If you really need a to get loose, you can also grab a 25-oz can. So who is going to buy this? Apparently everyone.

Cran-Brrr-Rita joins one of the biggest success stories in the beer industry: The Ritas. Straw-Ber-Rita, which debuted in March, is the largest share gainer in the beer industry this year, and Straw-Ber-Rita and Lime-A-Rita represent the No. 1 and No. 2 brands in the FMB category. Combined the Ritas are larger than the category’s next eight brands.

It looks like the marketing campaign showing a guy pointlessly blending two liquids without ice is paying off. Way to go, America!


TAGSBeerBud Lightbud light cran-brrr-ritabud light lima-a-ritebud light limebud light margaritabud light staw-ber-ritamargarita
Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. When not passing off drinking as research, he can typically be found in parks trying to trick people into believing he's funny. Follow him on Facebook.

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