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Beck’s Sapphire ‘No Diggity’ commercial won the Super Bowl

By 02.04.13

Millennials are the new target demographic for most beer brands, and there is no better way to reach us than through Blackstreet’s No Diggity. That’s exactly what Beck’s did with their Super Bowl commercial.

I’m just going to pretend that it makes sense to find Nemo serenading a bottle of beer. Not only would thinking too deeply about it hurt my brain, it would also kill my buzz. The ad served as a great introduction for Beck’s Sapphire, but the real winner is Australian musician Chet Faker. His version of No Diggity was ranked the #12,005 paid mp3 on Amazon before the Super Bowl. It’s safe to say it will see a significant jump today.

UPDATE: The song is already up to #296. I may not be able to pick scores, but I know good Australian electro when I hear it.

Colin Joliat
About Colin Joliat... Colin Joliat is the 2nd best person to ever come from Flint, Michigan, behind only Andre "Bad Moon" Rison. He covers the food & alcohol industries with two parts information, one part comedy, and one part WTF is wrong with this guy. He's currently pretending people care about his new drunken venture, Boozist.
TAGSbeck's sapphirebecksbecks super bowl commercial no diggity super bowl commercialBeerblackstreetchet fakercommercialmacro beerno diggitySuper BowlSuper Bowl commercials

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