Wexting fails--they happen to pretty much all of us. Just the other day, got me a solid helping of extremely large dude while texting on the street. A hasty "sorry man" was all that was needed, but we've got ourselves an epidemic. I understand all of us are so busy with our busy business, but aren't most jobs really just a distraction to keep us occupied for 40+ years?
In conclusion, everyone is important and has to answer that text THIS SECOND.