Have a cool skill, find a related movie character, apply crafty name. All it takes to become an instant sensation and/or movie studio viral marketing ploy.
Meet "Peter Parkour," who is not Spiderman. But he's trying pretty hard to be. And while effort isn't always duly rewarded, it most certainly is here.
Clad in the superhero’s iconic red and blue colors, an unidentified man — likely the “Peter Parkour” mentioned in the video’s title — leaps and bounds across London. He backflips in parks, does handstands on bridges, and climbs up the side of buildings.
The video, which was posted online Tuesday, promotes the Blu-ray and DVD release of The Amazing Spider-Man.
We best hope Peter doesn't follow this up by being a douche to his uncle. Because he will most certainly regret it.