Big ups to the Pabst Brewing Company. After hearing the story of University of Nebraska-Lincoln freshman Jessica Robertson, who was robbed of her beer by a knife-wielding man, they dispatched real-life Beer Man Rick Birdsell to replace her suds.
He delivered a couple of cases of PBR to Robertson and her friends and even stuck around to partake in a few with them.
The assailant, by the way, was apprehended before he even finished the 12 oz. he stole. Sweet, sweet justice.