For the last three or four years, we've all either been the victim or the perpetrator of excessive restaurant phone usage. It's an experience unlike any other--an act that makes you either superior or inferior to the rest of the party, effectively defeating the entire purpose of your social gathering. In the words of the black mamba, it's something that has helped the antisocial become the new social.
Capitalizing on the hot new trend of humans no longer interacting with one another, NYC restaurant Comodo implented an instagram menu, thus enabling the 4th worst person of the 2010's (the instagram foodie) in the worst kind of way. Their behavior is now validated, and the rest of us are really just doomed.
When three-week old Latin-American restaurant Comodo — located in Manhattan's SoHo neighborhood — noticed guests were repeatedly snapping pictures of their entrees and uploading them to Instagram, it decided to capitalize on the trend. The restaurant has embraced the hashtag #ComodoMenu and added it to the bottom of its real-life menu, encouraging guests to add, share and check out photos of food offered at the establishment.
"People love taking pictures of food when they go out, and we wanted to use what was organically happening on social media sites and turn it into a helpful and fun tool at the restaurant," Comodo owner Felipe Donnelly told Mashable. "We've been encouraging guests to post pictures on Instagram to spread the word, and the feedback has been great. Everyone keeps telling us how smart and creative it is."
The idea has seemingly been a hit for the last four months now. In other words, NOOOOOOOOOOOOOOOOOOO