Nike gave New York filmmaker Casey Neistat (who you should be familiar with) a budget to make an awesome video for the Nike+Fuelband. Instead of shooting some ho-hum video, he blew the entire budget jetsetting around the world with his buddy to channel the campaign's je nais se quoi of "Make It Count." The result is an awesome four-and-a-half minute video of their jetsetting and globetrotting. The result is a damn good travel video that ought to inspire you to get off your a*s and do something legendary.
Mission accomplished? I say hell yeah.