On November 18, 2011, Natty Light officially became "The First Beer In Space." Two Patagonia-clad Bros named Danny and Rich -- with the support of Natty Light -- launched a weather balloon (appropriately named "The Aluminum Fullcan") into the upper reaches of the Earth's atmosphere. Naturally, this important moment in Bro history was recorded for the sake of the permanent record. One small step for Bros, one giant leap for Brokind. After the jump, watch the Natty's journey into the Final Frontier (and 90,000 foot descent to Earth when the balloon pops).
The details, via the YouTube description:
The spacecraft was launched on November 17, 2011 via weather balloon at approx 11:11am and landed back on earth at approx 1:45pm. The assent took about 2hrs rising to an altitude of 90,000ft+. The Aluminum Fullcan spacecraft landed 60 miles from the launch site and took Danny and Rich 2hrs to locate by gps (due to the rural area of the landing that offered poor reception). The event was a complete success and the following day November 18, 2011 Natty Light officially became The First Beer In Space (edge of space)...what we like to call the Nattmosphere!
The spacecraft was composed of a styrofoam cooler carrying the first beer (full beer) in space on board, a gps tracking device, an HD video camera pointed at another (empty) can on the outside of the ship (Its the can you see in frame).