In a world where clicks are everything, how do companies, entertainers, and average joe's keep pace?
We know, it’s a little meta, a viral video about viral videos. But how could we resist, when this parody encapsulates all we’ve ever wanted to know about making a video an online sensation.
“Buyral” seems to have tapped into the future of viral and is working to make viewers themselves obsolete — as long as it gets the clicks.
And Buyral looks like it has the edge in viral innovation, not only enlisting the elderly, but even the youngest of tots to be click engineers. And don’t forget those “clickterns,” making it possible for videos to explode, all without the messy job of getting real people to watch them.
This company even seems to have figured out that anyone can make a video go viral — it takes no skill, just outsourcing and an algorithm. And a lot of laptops and mice.
A duly depressing, 2012 approach--you don't really need people as much as you need it to appear like you need people. Love or hate the internet, technology is an incredibly dangerous thing.
In conclusion, money.