With Tim Janus setting the world record for longest burp, men everywhere are turning their sights to the second-coolest title they can hold. That’s how you get something like this, a guy inserting a rotating drill bit as deep as possible into his nose.

His name is Ryan Stock, which will be a helpful bit of information when he inevitably screws his own brains out. The drill bit in question is 4.5 inches in length. Please don’t see if you can beat it.

[H/T: Gawker]