In 2011, Carlsberg Beer hit viral gold with an ad where they filled a movie theater with bikers and then pranked couples by sending them into the lion's den. Last year, the top beer ad, in our opinion, was taken by Carlton Draught with their parody of crappy 80s cop movie. This year, determined to take back the crown, Carlsberg asked, "What would you do if your Bro was in serious trouble with the wrong kind of people? Would you run to help him or would you let him pay for his mistakes?" Not everyone was dying to be a hero. 

[H/T Gawker]