Sir Richard Branson is such a freakin' Bro king it's not even funny. Virgin America just created a "seat-to-seat delivery" option to buy a person a random drink while enroute to your destination. The goal? In his own words: to "Get lucky" (cue the Daft Punk, please!). He adds: "I'm not a betting man, but I'd say your chance of deplaning with a plus-one are at least 50%."
Richard Branson, you are a genius.