If you thought former New England Patriots superstar Diet Pepsi Machine was all the rage, wait till you get a load of this instant vending machine great. 

To promote its Delites-brand rice chips, Australian snack manufacturer Fantastic set up an interactive vending machine called the "Delite-o-matic" that aims to answer the question "How far will people go for the taste of Fantastic Delites?"

A premise that's pretty much the same as entering the depths of hell while pledging a frat. Tremendous. Let us continue. 

A woman approaches the machine and is asked to "kneel down on the ground." She obeys without question. Next, the Delite-o-matic asks her to "raise your arms above your head." She complies with that request as well. Finally, the willing participant is ordered to "bow to the almighty one," and a single glowing chip appears on the screen. The woman follows through, praising the snack at the mere promise of a free sample.

The video continues with various stunts, dance moves, and other displays of society-damning, blatantly apocalyptic behavior. What a boss, and way to play hard to get. Girls are running through hoops to get some of you, O' Vending Machine legend. Bro of the week? I think so.   

[H/T: Gawker]