When TNT launched in Belgium last year, it launched with a bang, airing this creative and really cool ad that invited passerbys to push a red button that would "add drama." When they pushed, shit in the little Flemish square would get real—a gunfight would erupt between cops and bad guys, a woman in red lingerie rode by on a motorcycle, and a football team was somehow involved. Video of the events went crazy-viral online, and the original video now has over 40 million YouTube views.
Now, the network is expanding to the Netherlands with a similar stunt (above). It's pretty awesome, and I can't imagine what it must have been like to watch all the events unfold.
(Just don't do it in the U.S., guys. People do carry guns here.)