Well, this seems patently unfair.

A new app which has been described as a 'Yelp for guys' has drawn criticism for being 'shallow' and 'ridiculous'.

The Smartphone program allows women to write and read anonymous reviews about the people they date - but men, unsurprisingly, are less than amused.

Lulu, which launched in the U.S. this week, asks female users to describe men using hashtags such as #HandyMan and #CheaperThanABigMac.

With this new technology, one bad date can continue to doom you for the rest of time. That’s progress right there.

Miss Chong came up with the idea for Lulu when she found herself telling her girlfriends about a boy who wasn't her type, but who 'might be perfect for someone else.'

She says Lulu is intended to be 'a discreet, private space for girls to talk about the most important issues in their lives: their relationships.'

The public seems to shares Miss Chong's feeling that women are in need of a platform for relationship chat - other than the usual phone call or in-person gossip session, that is.

The app - which first launched in the UK last year - has had 75,000 downloads since its U.S. debut on Tuesday, and over 140,000 man reviews have been written already.

Lulu's FAQ claims that its aim is to '[tell] you the stuff you want to know: is he a heartbreaker or your future husband?' No doubt an app which simplifies compatibility to such an extent invites plenty of controversy.

So you might want to get on that and make sure a scorned woman isn’t unleashing her fury all over the place. Could be bad for business.

[H/T: Daily Mail]