Last night J. Camm and I jumped on a flight to Austin to see what this whole SXSW thing is about. See, as a casual BroBible reader, you probably don’t realize that BroBible is part of a really kickass (…and cray influential) family called Woven Digital. This week in Austin, Woven has completely taken over 311 E. 5th Street to showcase the awesomeness of its sites, IRL. Kicking things off was Uproxx night on Wednesday, which featured The Melker Project, Hunter Hunted, Flavr Blue, Rebirth Brass Band, DJ Skee, and Snoop Dogg doing an epic “Respect the West” ode to West Coast rappers. He brought a ton of friends with him: Wiz Khalifa, Lady Gaga, YG, and more. Check out the recap video below.