A weed startup by the name of Ebbu is seeking to revolutionize the stoner experience by creating tailor made cannabis extracts for individuals, and call me ‘old fashioned’ but I’m still amazed by those soda fountain machines that let you create your own flavor of Coca-Cola. This is some next level stoner shiznit right hurr.
According to Fusion.net, the company is seeking to launch bespoke cannabis extracts based on their ‘five branded feelings: giggle, create, energy, chill, and bliss.’ Because if you’re a stoner company why not just brand all the fun feelings someone experiences when they’re high, though I feel like they left out ‘paranoid’ and ‘lethargic’.
As recreational legalized marijuana begins to make its way all across our great nation the level of innovation from weed startups is so friggin’ encouraging. It’s like the final frontier of innovation right now.
Ebbu is trying to stay ahead of the curve in terms of product offering. Fusion.net reports:
Scientists at the cannabis company Ebbu are creating marijuana extracts to conjure up the kind of mood you’d like to feel. They want consumers to experience one of their five branded feelings: giggle, create, energy, chill, and bliss.
“Consumers don’t purchase edibles based on flavoring, they purchase based on how it’s going to make the person feel,” says Dooma Wendschuh, co-founder of Ebbu.
According to experts, marijuana in its raw form is totally unpredictable, which is why most first-time users don’t know what to expect when they try it. Ebbu is trying to take that unknown factor out of the equation.
“We’ve pioneered a technology that let’s us create an entirely new product,” says Wendschuh.
Wednschuh compares Ebbu to an alcohol distillery that converts potatoes into vodka. The Colorado-based company uses a cannabis distillation process that turns the raw material–a marijuana plant–into a purified oil, allowing each individual cannabanoid in the plant to be separated out. Cannabanoids are the compounds in cannabis that Ebbu uses to create a more predictable psychoactive effect.
For more on this incredible project from Ebbu you can follow that link above to Fusion.net!