It seems that human beings are a lot like bulls. Seeing red makes us want to do bad things.

Recent research suggests that red gets us “in the mood” for more than just eggnog and gift-giving—it also increases how attractive and sexually desirable we find other people. 

As we’ve discussed before, men feel more “amorous” when they see a woman wearing red than when she is wearing almost any other color (including green, grey, and blue).1 Not only do men report being more sexually attracted to women in red, but they also express more willingness to open up their wallets and treat her to an expensive date!

These effects are not limited to men, though. Recent research has documented that women tend to get aroused by men who don red clothing as well.2 What makes these findings especially interesting is that neither men nor women seem to be aware that the color red influences their perceptions of attractiveness.

This news comes just in time for holiday party season and is a giant relief to anyone that finds being good-looking and charming an impossible task.

[H/T: Science of Relationships]